The Timeless Appeal of “Kawaii” / “Cute” Culture

February 8, 2020 to April 5, 2020

As is exemplified by the “doll play” involving miniature doll figures and accessories engaged in by the ladies of the Heian court, small size and charming features have been crucial factors in attracting the hearts of young girls in Japan from ancient Heian times all the way to the present day. When compared to objects used by young boys, the various items surrounding young girls in their daily lives were charmingly cute and at times sumptuously made. In particular, charming objects that appealed to young girls were chosen for celebrating various important junctures, such as praying for their health and happiness on auspicious occasions and for events like the Doll Festival.
In connection with the Doll Festival, this exhibition presents various objects that appealed to the hearts of young girls, beginning with hina dolls, as well as dress-up dolls, huggable dolls, handicrafts, narrative tales, and other charming objects.




The Tokugawa Art Museum

The Tokugawa Art Museum

General Information

1017 Tokugawa-cho Higashi-ku,
Nagoya-shi, Aichi 461-0023
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